A Blended Approach

Too often communication services are put into silos.

This approach can prevent tactics from working powerfully together.

Based on the communication objectives we identify, I blend the right strategies into a customized, measurable plan.

  • Narrative Strategies

    Brand Development

    Message Development

    Content and Collateral

    Narrative Frameworks

  • Grow Audiences & Influence

    Social Media & Digital Marketing

    Advertising & Media Planning

    PR, Thought Leadership, & Executive Communications

  • Expand Support

    Fundraising & Donor Management

    Corporate Social Responsibility

    Partnerships & Business Development

  • Gain Insight

    Audience and Donor Surveys

    Literature Review and Analysis

    Behavioral Economics & Decision Analysis

    White Papers & Proprietary Research

    Strategic Planning

  • Run the Business

    Communications Planning & Measurement

    Marketing Workflow & Technology Management

    Project Management

    Training & Team Building

  • Technical Support

    Website Content Management:WordPress, Squarespace, Tovuti Learning Management System

    Web Analytics: Google Analytics

    Email Content & Analytics: Mailchimp, Constant Contact

    Social Media Content & Analytics: Hootsuite, Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest

    Fundraising Platforms: Bloomerang, Classy

    Design: Canva

    Productivity & Presentations: Salesforce, JIRA/Confluence, Microsoft Office 365, Google Business Suite

Types of Engagements

  • Capacity Building

    I can join your team on an ongoing basis to provide strategy, creative services, project management, or marketing leadership as a fractional CMO. I also join agency teams as a sub-contractor for specific initiatives.

  • Project-Focused

    Our work can focus on a single project with a defined set of deliverables and timing.

  • Training and Team Building

    One of my passions is building and managing high-performing creative teams. Based on your needs and the curriculum, training can be delivered as a single-day session or an ongoing initiative.